Ricci V. Destefano Essay Example For Students

Ricci V. Destefano Essay Ricci v. DeStefano Supreme Court of the United States 129 S. Ct. 2658; 174 L. Ed. 2d 490 (2009) April 22,2009, Argued June 29, 2009, Decided This 2009 Supreme Court choice was an aftereffect of supposed racial separation with respect to interior advancements of nineteen New Haven, Connecticut firemen. New Haven city authorities negated test results when no Blacks scored sufficiently high to meet the base score important to be qualified for advancement. In this manner, the White and Hispanic competitors that passed with the fundamental scores felt they had been oppressed dependent on their race. The city chose not to guarantee the test outcomes in light of the lopsided number of white applicants in contrast with minorities, and so as to maintain a strategic distance from likely obligation for separation. The Connecticut local group of fire-fighters sued and contended that their privileges under Title VII of the Civil Rights Act of 1964 and the fourteenth Amendment Equal Protection Clause were abused. The case was contended in the United States Supreme Court where it was insisted that the city inappropriately disposed of the test brings about request to accomplish an increasingly alluring racial circulation of advancement qualified applicants. The case was then sent to the United States Court of Appeals for redetermination. Equity Ginsburg unmistakably doesn't concur with race nonpartisanship. She contends whether city of New Haven had worthwhile motivation to nullify the test. She notes in her contradiction that the city is contained more African Americans and Hispanics than some other race, suggesting the view that the local group of fire-fighters required a greater amount of these races in telling positions. Ginsburg composes, â€Å"In settling on recruiting and advancement choices, open bosses frequently depended on rules irrelevant to work performance† and â€Å"relying intensely on composed tests to choose fire officials is a faulty practice. † regarding business capability testing, I am sure that organizations will keep on utilizing this strategy as a methods for looking for and recruiting likely competitors. Normally, those associated with the recruiting procedure ought to know about the dangers, advantages and costs engaged with testing. Character tests are here and there utilized for those up-and-comers, regardless of whether inner or outside, looking for anagement positions. Another type of testing includes guaranteeing that potential up-and-comers are liberated from any pessimistic issues that would keep an individual from acting in the activity, for example, a medication test. Qualification tests are utilized to guarantee that the potential competitor is fit for p laying out the necessities of the activity, including eye tests or accomplishment or fitness tests. With such a large number of individuals looking for positions in today’s economy, it is significant for bosses to stay consistent with the laws so as to maintain a strategic distance from pointless claims.

Odysseus Essay

Odysseus Essay Odysseus Essay Classes Characters Setting Goal (What are they attempting to accomplish?) Snags (What keeps them from accomplishing Response (How would they react to take care of issues they face?) Consequence (How does this experience change them as people or potentially a gathering?) Odysseus (What does Odysseus do? What do his activities uncover about the sort of Book 9 Polychemus Book 10 Circe,Eurylochus Place where there is the Cyclopes They objective was to escape from Polychemus’s cavern and come back to Ithaca Circe’s island Book 12 Sirens,Scylla,Charybdis,Euryloch us Island of the Sun Book 21 Penlope,Telemachus Book 22 Antinous,Athena Ithaca Ithaca Getaway from Circe and Escape from the ocean beasts and return to Ithaca come back to Ithaca Win the challenge for Penelope’s hand To slaughter all the admirers Polychemus catch Odysseus and his men in his cavern Circe Transform Odysseus men into pigs Charybdis Scylla and Zeus demolish Odysseus’s transport The admirers don’t let Odysseus to take part in the challenge Antinous and the admirers need to slaughter Odysseus Odysseus and his men left Polychemus visually impaired and escape by covering up in rams Odysseus deceived Circe and afterward slaughter her Odysseus advise his men to put wax Odysseus sends an in they ears so they can’t listen the bolt straight through alarms sing the hatchet heads Odysseus gets a bolt through his throat and afterward slashed all the others admirers Most of the men in the gathering kick the bucket now they realize that they have a cunning chief All the men are thankful that Odysseus return and spare them taking a chance with his own life Now Odysseus is along in his long Now Odysseus is more excursion near recuperate his previous lifestyle The entire family is joined once more Telemachus ,Penelope and Odysseus Odysseus

RIP To Reading Alice Walker. Long Live THE COLOR PURPLE.

RIP To Reading Alice Walker. Long Live THE COLOR PURPLE. In 2013, I was still fairly new to book reviewing. When I requested Alice Walkers book, The Cushion in the Road, for review, I expected to be refused. Newbies dont get assigned books by legends, right?   But I got it: my most exciting assignment yet. I had recently graduated from divinity school, where I studied feminist theology. Intersectional feminism was all that I thought about. Alice Walkerâ€"who conceptualized womanism, who gave us The Color Purple, and who had earned her many accolades, including a Pulitzerâ€"was a god within that realm. I was also in the midst of my conversion to Judaism, which Id recognized as my religious home precisely because it emphasizes intersectionality as a religious value. So when my admiration for Alice Walker crashed into her claims about my community in The  Cushion in the Road, I was heartbroken. My expectations of a book-long experience of intersectional sisterhood were dashed. Alice Walker, I discovered, hated Jews. Im choosing those words deliberately. This is, in part, because I hesitated to say them then, and that was a mistake. No one wants to discover that someone they admire is capable of hate, especially of hating them. But even minor gods are fallible, and Alice Walker is an anti-Semite. She believes in global Jewish conspiracies. She thinks that we are to blame for the ills of the world. She thinks that were money-grubbing. Pick your canard: shes got it down in print. Some of it has something to do with Israel, but all of it has everything to do with hate. The Cushion in the Road didnt introduce Alices prejudices, though they were my first confrontation with them. And in the book world, people gave her wide berth. Reactions to  The Cushion in the Road generally  skipped over its anti-Semitism entirely, favoring the books broader, more familiar Alice Walker themes. Even I buried my dismay over her comments regarding Jewish people and Israel beneath praise for the less noxious portions of the book. I celebrated her awareness, her boldness, and the challenges she posed to all readers, including President Obama. I called her comments regarding Judaism, and Jewish people, strange within the collection. I used words like invective and hyperbolic regarding them, but my implication was that those portions were an anomaly, rather than indicative of what Alice truly believed. I loved her. I owed her. I didnt want to accept that she truly believed that I deserved suspicion or hate. On topics other than Judaism, Alice Walkers work is sensitive, thoughtful, concerned with justice, and a voice for righteous protest. On topics related to Judaism, she is myopic and foments hate. I held the sensitive Alice in such high esteem that I decided to talk about the Other Alice in a whisper. That willingness to minimize what was, even then, pronounced prejudice was a mistake. I regret the forgiving tone of my review. The ADL review was clearer (if it also concentrated entirely on one chapter of that book): it called out anti-Semitic tropes in  Cushion, including suggestions that Jews dont do anything that we cant make money off of, the use of terms like Jewish supremacy, and the pronounced ignorance regarding the Torah. God save us from the Jews! a woman says to Alice in one of the books accounts; Too late, she replies. I already married one. Walkers resentment toward her ex-husband snowballed into negative impressions of all Jewish people: if hed proved duplicitous, then so would I. So would any of us. We were not to be trusted. We were to blame. This is how prejudice works. I think that the fact that the anti-Semitism in  The Cushion in the Road is  mostly contained within a chapter made it so easier for reviewers to ignore. We could compartmentalize the part of Alice that seemed capable of such ugliness, could pretend that it was contained, or a quirk, or whatever. Alice Walkers anti-Semitism is the topic that you trouble briefly and blow past when youre discussing her greater body of work, that you excuse because  The Color Purple  was, and is, so important, and because we need womanism, desperatelyâ€"now more than ever. Maybe that isnt HER. But it is. The furor over her endorsement of David Ickes work in a recent issue of  The New York Times is deserved. Its also overdue. Alice didnt introduce her anti-Semitism with that book recommendation; she reminded us of it. Shes been airing it for years. Sometimes its cushioned within criticisms of Israelâ€"which also makes it easier to dismiss as not-hateâ€"but its always about something deeper. It shouldnt have taken her praise of a conspiracy theorist who believes that Jews are part of a global Illuminati alien-lizard-people conspiracy to make that obvious. But it did. NOW people are shocked. NOW people are dismayed. Welcome. I am still the woman who fell in love with womanism and  The Color Purple while learning how to be an intersectional feminist in divinity school; that will not change. I want people to be womanist. I want  The Color Purple to broaden readers perspectives. As critics like Roxane Gay have pointed out: theres no need to throw any of that away. Alice Walker has been anti-Semitic for years. I talk about it at my events when I talk about how much I appreciate Possessing the Secret of Joy. â€" roxane gay (@rgay) December 17, 2018 If some of you would do some basic reading you would know that Walker’s anti Semitism has nothing to do with her critique of Zionism. I am not conflating these things. Read her blog, note the anti Semitic writers she values, and Jesus Christ, face reality. https://t.co/NLdt6lrcX8 â€" roxane gay (@rgay) December 18, 2018 But we also need to hear Alice when she tells us plainly that that essential work does not mean that she is a person whose every word is gospel. Alice Walker is a writer who exposed the flaws of white feminism and who demanded intersectionality and equal footing for black voices. She is also a woman who is far from intersectional when it comes to her Jewish sisters. She is a writer who laid bare realities of racism, misogyny, and institutional power imbalances. She is also a woman who promoted a book that draws upon  The Protocols of the Elders of Zion, an anti-Semitic screed. Keep  The Color Purple, but stop letting Alice Walker air her hatred for another marginalized community. Hold womanism in one hand and combat anti-Semitism with the other. Immerse yourself in her essays from before, but dont miss out on her daughters book, Black, White, and Jewish, which adds some nuance and context to her wordsâ€"and which approaches Judaism with the thoughtfulness that is sorely missing in all of Alices mentions of my tradition and my people. Early Alice Walker deserves to be be heard, and read, and celebratedâ€"right up until the point where she expresses hatred for others. Alice Walker now, whos airing her hatred for Jewish people with David Ickeian fervor, deserves to be called out. It is not easy to hold our literary giants to account, but I am grateful for those who are finally doing that hard work.

Bread Givers, Analysis of Sara Essay - 1599 Words

Bread Givers Bread Givers tells the story of Sara Smolinsky, whose life is almost the same as Anzia Yezierska, who is the author. Through Sara we see the collapse of a family because of religion and old world ways. Sara tries so hard to get away from her past but in the end it shows that your family will always be there, for good or bad. Sara Smolinsky is the youngest of four sisters; the eldest is Bessie, whom everyone calls the â€Å"Burden-bearer† because the whole family lives on her pay check. â€Å"I knew the landlord came that morning hollering for rent. And the whole family were hanging on Bessie’s neck for her wages. Unless she got work soon, we’d be thrown in the street to shame and to laughter for the whole world.†(1) The second eldest†¦show more content†¦Less than nothing-a blotted-out existence. No life on earth and no hope of Heaven.† (205) To Reb, â€Å"women are â€Å"Bread Givers,† serving men so that they may serve God.† (Avery) If there is one thing Reb Smolinsky doesn’t believe in, is true love and true love is the only kind Sara wants. When it comes to who the girls want to marry, there is no winning with Reb Smolinsky. â€Å"The mother worries about marrying of Bessie, who is getting old. The boarders, whom the family hoped would want to marry the girls, only have eyes for Mashah, who spends all her money on herself. Fania is the first to get a young man, but he is poor and goes to night school. He writes poetry to Fania.† (Overview) A man by the name of Berel offers to marry Bessie with-out a dowry but Reb insists he must make him a business because he can’t live without Bessie’s wages. So Bessie must turn him away and stay with her father, also Mashah falls in love with a piano player from a rich family. â€Å"The man put new light in her eyes, new life in her face, and such a wonder-working joy in her heart that it changed the â€Å"empty-head† into a signing sunshine. The pretty doll became overnight a feeling person- a person with a heart.† (53) They were head over heels in love but his father didn’t like the idea of a poor Jewish girl marring his son, but that isn’t what stopped them. HisShow MoreRelatedAnalysis Of The Book The Givers 1155 Words   |  5 PagesErin Curley 10/9/14 Building American Identity: English Sara’s Success Sara Smolinsky, protagonist in the novel Breaad Givers, is one of the most successful characters in the book. Although her father, Reb, is financially dependent on his four daughters, Sara is determined to become an otherwise independent woman, contrasting with her sisters, who follow in their father’s wishes of becoming a wife and/or mother. Analysis of the book reveals that, despite Reb Smolinsky’s oppressiveness and dependenceRead MoreWhat does Sara Hunger For? Essay1637 Words   |  7 PagesIn Bread Givers by Anzia Yezierska Sara is growing up as a Jewish immigrant migrated from Russia. From a young age she has only wanted to support herself and her family. As she grows older she begins to aspire to be â€Å"something†. What that something is seems unclear even to Sara. Sara is so unsure of what she hungers for that multiple points can be argued. Some may say she hungers for money because of the way her family has always had to scrape for pennies just to survive. Some may argue she quests

Stop Selling Tobacco And Tobacco Products - 891 Words

American’s spend a startling $156 Billion dollars every year on tobacco and tobacco related products and an additional $133 Billion dollars on healthcare for diseases that originate from smoking and chewing tobacco. The human toll is also significant with a projected 8 million people to die every year by 2030. To combat these extreme statistics CVS Caremark, now CVS Health, has decided to make the hard business decision to stop selling tobacco products in all 7,700 of its drug stores. The decision stemmed from changing its image from a corner store that fills prescriptions to a health care company that is trying to â€Å"reinvent the pharmacy to have a more supportive and active role in health care†. To show support for the idea, petitions have been popping up on Change.com like the one by Michael Brochstein of New York, New York who is calling for other drug store giant Walgreens and its subsidiary Duane Read to follow in CVS’s footsteps and stop selling tobacco products also. Proponents of the idea say that if these giants stop selling tobacco then regular purchasers will have to go elsewhere, making it less convenient and possibly making smokers move in the right direction, to quit smoking and hopefully curve the smoking rate as a whole. This is needed because although smoking has been on the decrease since the early 1990’s, recently getting to a low of 18% percent of white males being smokers, it is still an epidemic that kills more people than alcohol, AIDS, car accidents,Show MoreRelatedThe Ban On Tobacco Advertisements941 Words   |  4 PagesMy thoughts and reasoning may not be that of a business intent but more from a personal aspect, as for the ban on tobacco ads being shown in the country by the Indian Government 02/06/2001. Not only for health purposes such as lung cancer, chronic obstructive pulmonary disease, heart disease, stroke, asthma, reproductive affects in women, diabetes, premature, low birth weight in babies, blindness, cataracts, or age related macular degeneration. With India being a nation with war, as well as lotsRead MoreHow Tobacco Affects The Human Body Essay970 Words   |  4 Pages Tobacco has more than 4000 substances in it. Nicotine is one of these chemicals in tobacco, which makes its user addicted to it. Also, Nicotine can affect the human body by speeding up the nervous system. Smokers feel more energized due to smoking tobacco. When people try to quit smoking, they experience the withdrawal effect. Many health problems are associated with smoking due to the fact that it alters how the body is working. There are about 480,000 deaths related to smoking every yea rRead MoreTobaccos Harmful Effects, Health and Economic Essay1334 Words   |  6 PagesTobacco kills five million people yearly, which is much more then HIV/Aids, Tuberculosis, and Malaria combined, according to International Union Against Cancer. This addicting drug can in fact end up giving the user a death sentence. As the body grows older, the DNA atoms can be mutated by this seemingly harmless plant. This mutation of cells can eventually spread and the user will end up with a body full of cancer. These cancer sticks or cigarettes are not only harmful to your body but also hardRead MoreElectronic Cigarettes : The Future Of Smoking953 Words   |  4 Pagestheir liking, and the smoke does not stink as traditional tobacco cigarette smoke does. In most places e-cigarette shops have been opened and are now selling regulated devices. In a battle between cigarettes and e-cigs, e-cigs are winning in sales and in popularity. Smoking is a dangerous habit causing countless problems in so ciety; however, to curb this trend, smokers may resort to electronic cigarettes, as they help people stop smoking tobacco, promote better health, and satisfy their nicotine addictionsRead MoreAddiction As A Relationship By Jean Kilbourne1288 Words   |  6 Pagesthe conduct of the Tobacco and Alcohol Companies. The effect that tobacco and alcohol have over the users is astronomical. People that you have known before to be kind and caring people, under the use of alcohol could be completely different by just one drink. If this isn’t proof enough that this substance should not only be banned from advertisement, but it should also be illegal because of the amount of consumers that become addicted. The research I found said that tobacco and alcohol consumptionRead MoreE Cigarettes, The Next Big Thing1612 Words   |  7 Pageswar against tobacco, or they are insidious menace that threatens to get kids hooked on nicotine and make smoking socially acceptable again† (Morin). E-cigarettes are now becoming more widespread, especially among young people. The electronic cigarette industry is growing rapidly in the United States due to the rising demand, which is stirring up opinions and research among the masses. While supporters argue that it is a safer and cheaper way of smoking and he lpful for quality tobacco, opponents argueRead MoreEssay on Smoking in America1122 Words   |  5 Pageslethal effects of smoking, why is it still so popular? Guy Smith, a Phillip Morris Tobacco Company executive, claims that their research shows that advertising is the top reason people start smoking (Bailey 34). Most people will argue that this is not true because the do not like to be â€Å"sold† and do not like to admit advertising affects them. Despite their claims, more Americans buy brand name and heavily advertised products than any other country in the world (Bailey 33). Smoking in the mass media isRead MorePersuasive Essay on Smoking883 Words   |  4 Pagesumn.edu/perio ltobacco/secondhandsmoke.html / smoking is hazardous enough to an individual’s health and it’s even more disturbing when people are exposed to dangers caused by smoking. The tobacco company however, had thought false labeling would help the situation when all it has done is worsen t he case. The tobacco company had come with the idea of light cigarettes, which is just a way to think the cigarettes they are smoking are healthier. Second hand smokers are just as endangered as the actualRead More Against Tobacco Essay1542 Words   |  7 PagesAgainst Tobacco â€Å"How-To† suicide kits are readily available all across the country. They are inexpensive and easy to purchase at the young age of eighteen! Sounds ridiculous, right? Maybe. Maybe not. I am referring to tobacco products. They are among some of the top selling products in our country, and a large contributor to our cancer epidemicRead MoreCase Study : Cvs Health Announced854 Words   |  4 Pagesthat it wanted to stop selling all tobacco related products. This will affect every CVS location in the United States of America. The problem that arises in the U.S. is the usage of tobacco products. As a successful pharmacy chain and a lucrative company, CVS health wants to do its best to strengthen the health of American citizens. In order to solve the tobacco problem, the health professionals are taking it upon themselves to make a difference. If the distribution of tobacco products come to a halt

How Do People Indicate Money Versus Happiness - 867 Words

Money is which ranked as most important in this life. Humans spend most their life time just to make money. An average person works 8 to 10 hours daily, and many people even work tirelessly, sacrificing both eating and sleeping time. Not only that, we also shed sweats and tears, mind and intellect to make it. The ultimate aim of all the activities of everyone is building a happy life. To achieve it, we always try our best. But, have you ever wondered â€Å" What is money that many people who blindly pursue? What is happiness that everyone desires, hopes. Two things that seemed not to stick together, however, intimately form a close relationship. How do people indicate money versus happiness ? Money is something to satisfy the most basic needs. If we want to live and survive through the day, we need to have money. It ensures the safety, health and maintain social relationships. Money is something that people use to buy pleasures, nurturing the artistic passion. It is a symbol of status and success. It helps people stay in power. And we can not deny that money brings the respect from people, showing generosity and courtesy of you. Money has enormous power. â€Å" There is only one passion, the passion for happiness.† - Denis Dedirot Happiness is an abstract concept, which each person may have different ideas. I believe happiness is when people we love- cherish - adore and all those around to be happy. It is when you be able to bury ourselves and do the things you enjoy. HappinessShow MoreRelatedBenefits Of Being A Bachelor Degree Essay1711 Words   |  7 Pagessuccessful. People are creatures of habit and we always want to do better than the generation before us. But that has required the average person to work harder with longer hours. Education is essential, but to what level is it important? Having a bachelors degree used to be the norm, but as society changes and people’s perceptions change, one needs to at least one graduate degree with some specialized training or certifications. With more education, it can quickly changing the paths of how people areRead MoreThe Affordable Care Act Of The United States1563 Words   |  7 PagesHealthcare in the United States is in a crisis situation. Healthc are costs are rising to the point where people are required to pay their health insurance premiums and deductibles over having enough money to cover groceries to feed the family. It seems our government is at odds in terms of the success with the Affordable Care Act and the outcomes we are witnessing from its’ implementation in our country. Many Americans understand the incentives of having healthcare insurance coverage and the benefitsRead MoreGenetically Modified Organisms Help Make A Stronger And Improved Organism1056 Words   |  5 Pagesthe value of goods and services created in a country. GDP is used to indicate how the economy is going to a country. At times, GDP is used to indicate prosperity, advance, and quality of life but this is incorrect because some factors are not added within the indication (Novà ¡cek). For example, it does not factor in housework or non-reported money, therefore, it cannot accurately indicate prosperity. GNH or Gross National Happiness is the measuring the quality of life. GNH is the idea that economicRead MoreThe Ethics Of Commercial Privacy1654 Words   |  7 Pagesrational considerations of self-interest,† for it gives us a more holistic sense of what kinds of people our friends may be (395). Posner believes that idle curiosity does not exist, then, because our reasons for seeking out information always serve some greater end. Even gossip columns, in Posner’s opinion, are not, as Warren and Brandeis assert, â€Å"deplorable.† Rather, we use the personal lives of successful people to structure our own: we learn from their mistakes and emulate their good decisions. PosnerRead MoreLiterary Analysis of the Most Dangerous Game Essay1222 Words   |  5 PagesDangerous explains multiple theories, such as nature versus nurture, and survival of the fittest. This short story also seems to have an underlying theme of Social Darwinism (Of Two Classes). Throughout the entirety of the short story, Connell shows a character change of a main character, Rainsford, who is at a constant battle with General Zaroff, the antagonist. This character change shows the importance of the mindset of characters, and how it can be applied to everyday life. In the beginningRead More Age and Happiness Essay2338 Words   |  10 Pages Teenagers and young adults are commonly presumed to be shallow — preferring hedonic happiness over eudaimonic happiness, suffering violent mood swings, taking many risks, rebelling, and being constantly depressed. However, the real answers are quite contrary to the stereotype. A survey of adolescents and young adults were asked to rate several items based on importance (relationships, money, learning, work, free time, and possessions), on a scale of 1-6 with 6 being the least important.Read MoreThe s Four Stages Of Thought1052 Words   |  5 Pagesmore happiness. Social networking, once thought to promote isolation, has actually encouraged more face to face and online interactions with friends and family. â€Å"This results in emotional health and well-being† (Berger, 2014, p. 416). Cohabitation is living together in a romantic partnership without being married (Berger, 2014, p. 419) . This type of arrangement allows emerging adults to slow down marriage and be sure of their selection of a mate. Despite the fact that cohabitation saves money andRead MoreGross Domestic Happiness vs. Gdp2948 Words   |  12 PagesGross Domestic Happiness: What Is the Relationship between Money and Well-being?: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2675) Gross Domestic Happiness: What Is the Relationship between Money and Well-being? Published : January 19, 2011 in Knowledge@Wharton Most of us have seen the bumper sticker: Anyone who says money can t buy happiness just doesn t know where to shop. It s an amusing sentiment, but it provokes an important question: What exactlyRead MoreIn Joel Lane’S â€Å"Among The Dead,† He Is Making A Satire1503 Words   |  7 Pagesnon-human to have the reader question whether cannibals are humans. The author’s modern message is that without ethics, global societies will degenerate into dystopia in which corporations disregard general welfare and employ cannibals. Lane implies that people and organizations would morally retreat to cannibalization if circumstances pushed them to, thus arguing that humans are naturally selfish creatures. Lane’s intention of writing â€Å"Among the Dead† was to spread awareness that societies are already onRead MoreArthur Miller s Death Of A Salesman And The Crucible2615 Words   |  11 Pagesstruggles and conflicts have been a constant. As individual people and as a world, there have never been perfect times. Arthur Miller’s writing style focuses on how his characters deal with external and internal problems and how their reactions to these problems reflect their characterization. Arthur Miller uses external conflict, internal conflict, and indirect characterization, in Death of a Salesman and The Crucible, to show how ideas of society do not always agree with the ideas and beliefs of others

Goal Achieved By Having A Linkedin Account -Myassignmenthelp.Com

Question: Discuss About The Goal Achieved By Having A Linkedin Account? Answer: Introducation The goal which I want to achieve by having linked in accounting is establishing myself as a Thought Leader through making people believe that I have the skill on understanding in exact manner in comparison to anyone else. Through LinkedIn account I want to explore and share my own thoughts and knowledge with people. I would do same through answering inquiries in QA section and will build strong relationship between the team member and experts. The advantage to broadening network is attained by each LinkedIn user and same would be used by me through joining or creating group. As it is one of the appropriate platform to be part of educative and informative group where knowledge and other data is shared in easiest way; thus account will be used to achieve the goal. Action plan for achieving the goal The goal of being a Thought leader through proving me different from others will be attained in following manner: The initiate of achieving the goal will be done through building a killer LinkedIn profile. I will provide details relating to my talent and skills in summary section of profile so that it could be easily accessed. Some keywords will be used to make it more interactive as well as attractive. It will provide an ease in gaining attraction of people. I will highlight my qualification, experience and the projects completed by me; so that people have appropriate knowledge about me. Lastly, I will join group and follow companies so that I create a broad network which will assist me in attaining my goal. LinkedIn can be said as a strategic tool for cultivating your network and developing your own brand (McCabe, 2017). Thus, I will make strong connections in order to achieve my goal to present myself as a Thought Leader. I have joined groups and followed companies relating to corporate accounting and has been able to explore my knowledge in areas such as Marketing, Taxation etc. As the articles provided by this companies has enhanced by previous level of knowledge. In present scenario, strong connections are necessity of attaining connections and the fact cannot be denied that LinkedIn account assist is marketing these bonds (Pinder-Darling, 2016). With existing level of connection and followers, I am able to know about various topics of accounts through reading articles on weekly basis and it also provide me details relating to actual commercial view of Corporate Accountancy and same will assist me in my business too. The companies to whom I currently follow are: Westpac, Property Council My professional identity has attained a next level in LinkedIn, as I have broadened my network from 100 connections to 250 connections along with many companies and groups which I follow. Moreover, I am able to make connection with individuals with whom I could share and discuss my vision and manner of achieving goals for accomplishing it. LinkedIn has allowed me to make strong external relationship which has allowed me to be part of functions and seminars relating to subjects such as corporate accounting, taxation. The knowledge gained through attending this program has made me expert in my own subjects. The development in my professional identity can be evidenced through assessing my participation in my LinkedIn account. Moreover, I have made strong connections with the companies and groups relating to accounts, finance and taxation. Breitbarth (2016), asserted that it is necessary for a professional to have appropriate knowledge regarding its subjects before providing any opinion relating to same. By actively engaging with groups through my LinkedIn account, I am now able to provide solutions to problem relating to these subjects. I will use Linked account in future to continue broadening my corporate accounting knowledge. For same I will actively engage with the account and will recognize my peers relating to my industry for their expertise. Presently, I have made 40 acknowledgements through participating in post; articles etc and I will make efficient efforts to increase the same. Further, I will make more connections with companies relating to corporate accounts to that I could enhance my knowledge and explore more about the same. References Books and journals Breitbarth, W., 2016.The Power Formula for LinkedIn Success (-Completely Revised): Kick-start Your Business, Brand, and Job Search. Greenleaf Book Group. McCabe, M.B., 2017. Social media marketing strategies for career advancement: An analysis of LinkedIn. Journal of Business and Behavioral Sciences, 29(1), P.85. Pinder-Darling, A., 2016. LinkedIn: A Community of Practice.

Daedalus Myth And Portrait Of The Artist Essays - Greek Mythology

Daedalus Myth And Portrait Of The Artist James Joyce's A Portrait of the Artist as a Young Man is a novel of complex themes developed through frequent allusions to classical mythology. The myth of Daedalus and Icarus serves as a structuring element in the novel, uniting the central themes of individual rebellion and discovery, producing a work of literature that illuminates the motivations of an artist, and the development of his individual philosophy. James Joyce chose the name Stephen Dedalus to link his hero with the mythical Greek hero, Daedalus. In Greek myth, Daedalus was an architect, inventor, and artisan. By request of King Minos, Daedalus built a labyrinth on Crete to contain a monster called the Minotaur, half bull and half man. Later, for displeasing the king, Daedalus and his son Icarus were both confined in this labyrinth, which was so complex that even its creator could not find his way out. Instead, Daedalus fashioned wings of wax and feathers so that he and his son could escape. When Icarus flew too high -- too near the sun -- in spite of his father's warnings, his wings melted, and he fell into the sea and drowned. His more cautious father flew to safety (World Book 3). By using this myth in A Portrait of the Artist as a Young Man (Portrait of the Artist), Joyce succeeds in giving definitive treatment to an archetype that was well established long before the twentieth century (Beebe 163). The Daedalus myth gives a basic structure to Portrait of the Artist. From the beginning, Stephen, like most young people, is caught in a maze, just as his namesake Daedalus was. The schools are a maze of corridors; Dublin is a maze of streets. Stephen's mind itself is a convoluted maze filled with dead ends and circular reasoning (Hackett 203): Met her today point blank in Grafton Street. The crowd brought us together. We both stopped. She asked me why I never came, said she had heard all sorts of stories about me. This was only to gain time. Asked me, was I writing poems? About whom? I asked her. This confused her more and I felt sorry and mean. Turned off that valve at once and opened the spiritual-heroic refrigerating apparatus, invented and patented in all countries by Dante Alighieri. (Joyce 246) Life poses riddles at every turn. Stephen roams the labyrinth searching his mind for answers (Gorman 204). The only way out seems to be to soar above the narrow confines of the prison, as did Daedalus and his son. In Portrait of the Artist, the world presses on Stephen. His own thoughts are melancholy, his proud spirit cannot tolerate the painful burden of reality. In the end, he must rise above it (Farrell 206). At first, Stephen does not understand the significance of his unusual name. He comes to realize, by the fourth chapter, that like Daedalus he is caught in a maze: Every part of his day, divided by what he regarded now as the duties of his station in life, circled about its own centre of spiritual energy. His life seemed to have drawn near to eternity; every thought, word and deed, every instance of consciousness could be made to revibrate radiantly in heaven... (Joyce 142) Throughout the novel, Joyce freely exploits the symbolism of the name (Kenner 231). If he wants to be free, Daedalus must fly high above the obstacles in his path. Like the father Daedalus and the son Icarus, Stephen seeks a way out of his restraints. In Stephen's case, these are family, country and religion. In a sense, Portrait of the Artist is a search for identity; Stephen searches for the meaning of his strange name (Litz 70). Like Daedalus, he will fashion his own wings -- of poetry, not of wax -- as a creative artist. But at times Stephen feels like Icarus, the son who, if he does not heed his father's advice, may die for his stubborn pride (Litz 71). At the end of Portrait of the Artist, he seems to be calling on a substitute, spiritual parent for support, when he refers to Daedalus as "old father, old artificer."(Joyce 247),(Ellman 16). Even at Stephen's moment of highest decision, he thinks of himself as a direct descendant of his namesake Daedalus (Litz 71). Stephen's past is important only because it serves as the fuel of the present. Everything that Stephen does in his present life feeds off the myth of Daedalus and Icarus, making him what he is (Peake

CMOE gone wild Essay

CMOE gone wild Essay CMOE gone wild Essay When you walk into CMOE there is such a converting and relax atmosphere. It doesn’t matter what your kids enjoy or their interest you will want to take them to CMOE not just because of what all you can observe there, but also because of how the staff acts and there goals and ideas. When talking to Emily Endress and Stephanie Terry I could quickly see that this isn’t just their job, it is also their passion, they want to bring the best atmosphere for kids to learn but have fun when they are learning, and there will be no boundaries on what they want CMOE to become. From the beginning of the interview all the way to the time I left I was nothing but impressed because of not just with the words they used to answer our questions but the way they answered them. To me in communications it’s not all about the words you use but all the other factors are just as important to me, such as their tone and all the non-verbal’s. When she answered the question about what led her to get involved in this type of work, you could see the fire and passion just light up in her eyes as she began to explain how she first got a part time job here and got the opportunity to work at the summer camp. She absolutely loved it, she didn’t have anything negative to say about it. She then led on to say that she had her teaching degree, enjoyed teaching but was not a fan of the traditional school setting. She wanted to be able to teach the things the kids had to learn like CMOE was doing, rather than books, paper and test setting. A job opened up at CMOE and she didn’t want anything less than that job. It just shows you that this wasn’t there last resort to a job, it was the exact opposite. They want to work here they want this type of job. CMOE is most definitely not your normal museum, it has pretty much been the same museum these last six to seven years. They know that is definitely time for change. To some people it is always just about how things places are operated, or what they have to offer, or even the people that work there. They are more worried about what they will observe when they are there to see how things are working all the time. What you observe at a place leaves a lasting impression. When I got the opportunity to visit CMOE the most important things I observed was the first impression, how everything was set up, and the staff that worked there. In life no matter what you are doing or where you are at or how old you are, first impressions are everything. You can redo a first impression. That is one of the main reasons that I knew the moment I opened the door at CMOE and I would get my first impression that, that would determine how the next 2 hours of the interview would go. When I walked through the door all I could see was warming, friendly smiles from the workers all the way to the youngest kids that were there playing. You would just know that everybody seemed to be in a good mood and that there wasn’t very much negativity in the room. My first impression was not only that I felt very welcomed but also that I was impressed by how everything was set up. When you go into a building I am always curious, first how is it set up, second why is it set up this way. You never want to have too much in the front room and you never want to have not enough. I noticed that when I walked in they had some pretty cool things to look at and some simple items that you could play with no matter how old you were. It almost like they were giving you a quick overview on what you were going to get to experience

The Disappeared Essay Example | Topics and Well Written Essays - 250 words

The Disappeared - Essay Example The author employs comparison when Anders tries to compare his home country (Sweden) with America. Such comparison creates suspense as the reader becomes intrigued and reads on in an attempt to figure out the origin and cause of the pungent smell. Baxter employs dialogue to amplify the suspense as the reader tries to figure out the cause of the smell. Anders and the cab driver engage in dialogue as he [Anders] attempts to understand the environment. Baxter portrays Anders as naà ¯ve and the cab driver as the resident used to the environment. The cab driver explains to Anders that the pungent smell represents Detroit. Baxter employs a metaphor by linking the smell to Detroit. In addition, it is evident that Anders is in a dilemma between understanding what the driver said and his thoughts that the smell came from a fire. The reader is forced to read on to establish why Detroit is associated with such a smell and how Anders will cope maneuvering the city with such

Predictors of socio-cultural and psychological adjustment of Polish Essay

Predictors of socio-cultural and psychological adjustment of Polish immigrants in the UK - Essay Example icted to ability to speak fluent English, socio-cultural factor, psychological factor, level of education, relationship with the host nationals and the relationship with co-nationals. The results computed show the high value for mean, sample standard deviation and deviation: this support the observations that Polish immigrants are always prepare for their sojourn in Britain by learning English before leaving their homeland—which helps them assimilate easily to the host environment. The idea of people moving from their natural places of abode to reside in a strange land has been practiced from centuries to centuries. People move from one region to another for different reasons: they could be running away from political persecutions; they may be in search of a better place for economic reason; people also live in a strange land for health and recreational purposes (Van Naerssen et al., 2008). Globalization has also contributed to the increasing number of migration (emigration and immigration) that we are witnessing in recent decades (Watts, 2002). Globalization has broken the geographical barriers and encouraged people from different countries to move to any place they feel their economic, health and social needs would be met (Trachtman, 2009: Taran et al., 2009). One of the aims of European Union block is to facilitate the movement of Europeans from one country to another. These past decades had witnessed an influx of Europeans from a developing European country to a developed one (Taran et al., 2009). Most migrants are emerging from the Central and Eastern Europe and flocking to countries like Great Britain, Germany, France and Italy (Morokvasic, 1984). This migration has produced significant impacts in both countries of origins and destinations. While the immigrants who are lucky to secure gainful employment in their countries of destinations could achieve their economic purpose of moving there, the countries also benefit from the surge in the labor force

Case Study Skin Care Segment

Case Study Skin Care Segment From soaps and shampoos in the morning to overnight repair face creams, from sunscreen products in summers to moisturizing lotions in winters; skin care products literally touch our daily lives. These products we use are in some measure the signature of our lifestyles and standards of living. The skin care industry worldwide is a 50 Billion Dollar plus business. Caring for the skin of people throughout the world is an extraordinary business. It is a business where people are passionate about their work, because it matters. It matters to their families, to their communities and to the world. It is a business filled with tremendous opportunity for leadership and growth in the 21st century; a business where unmet needs still abound and where people around the world are waiting for new and better solutions. Skin care includes dramatic breakthroughs in science and technologies are opening the doors to bold new approaches; where global demographic and economic trends favor growth. It is a business where a broadly based company with a strong vision, a culture of caring and the resources to invest in the future has the opportunity to take the skin care to a new level for people throughout the world and where such a company can make a profound, positive difference for its customers. As the worlds obsession with fair blemishes skin continues, skin care products have emerged as a key driver for the personal care category. All the personal care majors, from HUL, PG and Emami to LOreal, CavinKare, Nivea and Dabur, are fighting a high-pitch battle to gain share in the small, but fast-growing skin care market. Indian skincare market ~ Rs 2,100 crore Skincare moisturizer market ~ Rs 1,600 crore Premium Skincare Market ~ Rs 450 crore Skincare market has been steadily growing at 16 per cent as of last year Anti-Ageing Market ~ Rs 60 crore Avons Face care Recommendation: Steps to cleanse and moisturize your face Step 1: Wash face thoroughly with a Cleanser. This opens up the pores on ones face Step 2: Apply Toner to close the pores to prevent dirt and dust from accumulating in the opened pores Step 3: Apply a Treatment (meaning a product like a wrinkle cream, firming cream, brightening etc.) Step 4: Apply a Moisturizer (During the day, your moisturizer should have a SPF in it. One can even use a combination of a fairness cream with SPF) Thats it! This process should only take about 3 to 5 minutes. Remember, a small amount goes a long way with your products. Dont over apply. That may decrease the effectiveness of the product. We note that every step caters to a different range of products LARGEST SKINCARE MARKETS WORLDWIDE France- It lives up to the reputation of the skincare knowledge centre with its the consumers having regular skincare routines The US is the second largest skincare market in the world, with a strong forecast growth in hand care The Japanese purchase high amounts of skincare products, as caring for skin forms a key element of their beauty routines Skin whitening creams form an important basis of Middle Eastern womens skincare regimes Per capita consumption in Hong Kong US$ 40, US$ 9 in Philippines, US$ 10 in Malaysia and Taiwan, 12 US$ in Japan and US$ 1.5 in China. Segment Market Overview Personal care category in India is valued at Rs 54.6 billion. An average Indian spends 8% of his income on personal care products. Skincare forms the largest part of the overall personal care market in volume terms. In 2009, around 15% of all spend on personal care came in the skincare category. The market size of this segment is US$ 200 million. Skin care grew by 13% in 2009 to reach nearly Rs32 billion. Skin care products comprise of personal grooming and personal hygiene products. The broad product categories are as follows- Personal Wash: soaps, face wash, body wash, shower gels Facial Care: face packs (or masks), anti acne, anti ageing, fairness, lip calms, astringents, toners Body Care: sunscreens, moisturizers, talcum prickly heat powders, antiseptics Foot care: Anti crack creams Hand care: Untapped market Skin Care Category: All India Urban Volume 13265.3 tonnes Conclusions derived from the above chart: Fairness sub category- 60% of the Skin care category volumes comes from this segment Winter Care sub category- Decline in consumption and decrease in small pack size buyers resulting in decline in volume Antiseptic sub category- New customers are driving the growth for this segment Sunscreen sub category- Low new trier rate Cleansing sub category- Increase in consumption from retainers is increasing volumes The anti-ageing phenomenon continues to gather momentum, with the worldwide market expected to reach $115.5bn by the end of 2010. Nourishers/anti-agers saw the fastest value growth of 19% in 2009. SWOT STRENGTHS Worlds largest FMCG company with a 61% share in the Indian skincare market Hindustan Unilever Ltds products continue to dominate skin care sales in 2009 The companys brands Fair Lovely, Ponds and Lakme were the top three skin care brands in India in 2009, with Fair Lovely accounting for 48% of the value sales of skin care in India. Long product mix Sophisticated Supply chain Strong brand name Major brands Ponds, Lux, Dove, Vaseline, Lifebuoy, Liril, Pears, Breeze, Hamam Since the brands have individual names, HULs reputation is not tied with that of the product. HUL carries all the advantages that come as a result of being a house of brands. Broad product line catering to all segments Low-priced sachet SKUs, free samples and new variants for its major brands boosted sales WEAKNESSES Significantly higher advertising expenditure incurred by HUL to build up all its brands from scratch since a blanket family name is not attached to the individual brands. Unilever generated revenues of $55.4 billion in the financial year (FY) ended December 2009, a decrease of 1.7% over 2008. The companys net income totaled $4.7 billion in FY2009, a decrease of 33.0% over 2008. OPPORTUNITIES The personal care division of HUL is recording an increase in revenues to the tune of $ 16.5 billion in 2009, an increase of 4.1% over 2008 owing to a volume growth of 2.3% driven by stronger innovation, advertising and promotional activities. Skin care grew by 13% in 2009 to reach nearly Rs32 billion Average unit prices continued to rise in 2009 Skin care is forecast to see a constant value CAGR of 10% Skin care continued to attract new players, both in the mass and premium categories, and, despite concerns about economic and financial security in the first half of 2009, skin care continued to see dynamic growth in 2009. THREATS Large numbers of relatively unorganised local players give it competition in the lower-price segments. Since these players typically operate in small geographies, they invest almost nothing in brand building and are thus able to offer higher trade margins and sell to consumers at prices lower than those of HLLs brands. Competition from organised national brands especially P G in the higher-price segments. In recent years, price war between the two FMCG giants has resulted in a dwindling of profits for both. 4.2 PROCTOR GAMBLE PG Hygiene and Health Care Limited is one of Indias fastest growing Fast Moving Consumer Goods Companies that has in its portfolio PGs Billion dollar brands such as Vicks Whisper. With a turnover of Rs. 500+ crores, the Company has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. SWOT STRENGTHS Diversification: Product diversification with about 300 products. The diverse product mix includes personal and beauty items, household products, health and wellness, Baby and family and pet care and nutrition. Research and development: PG invests 3 4 % of Net outside Sales in research and development (RD). This amount easily exceeds their leading competitors, among consumer products companies. They also have more Ph.D.s working in labs around the world than the combined science and engineering faculty at Harvard, MIT and Berkeley. Innovation: In fiscal year 2004-05, PG was granted 27,000 patents globally. PG has produced a number of new products like diapers; shampoo and conditioner in one; toothpaste that prevents osteoporosis. Its diversified product mix helps in connecting technology across categories and brings innovation to the product. Brand building: Advertisement expenditure of PG is twice than the next company on the list of companies which spend highly on advertising. WEAKNESSES Has only recently, in 2007, made a foray into the skincare sector in India with the launch of its Olay brand. Is still a novice in a sector full of highly experienced competitors. Inadequate quality control: With large number of product profile, the quality control of all the products has deteriorated. OPPORTUNITIES Developing markets: The economies of China and India are growing at a very fast pace. The company currently competes in only about 10 of its top 25 categories in most developing countries. This provides PG with an opportunity to enhance its market share as well as expand its presence in other categories. THREATS Its brand Olay faces direct competition Ponds premium skincare range. Faces competition from local low-cost manufacturers 4.3 JOHNSON JOHNSON SWOT STRENGTHS Johnson Johnsons range of baby products is used widely by adults as it is one brand which is known for being very gentle on the skin. Clean and Clear face wash has effectively targeted the teenage segment which is paranoid of pimple problems and needs an effective and affordable remedy to acne. WEAKNESSES Neutrogenaoffering around 25 beauty items ranging from fairness creams, face cleansing lotions to sun protection and hand and body care products which was launched as a premium product is priced too steeply and not differentiated enough from Clean and Clear to justify the high price. OPPORTUNITIES The skincare segment is growing at a rate of 13% in India and thus provides immense growth opportunities to Johnson and Johnson. THREATS Ayurvedic products which are similarly gentle on the skin for e.g. Himalaya Faces competition from FMCG giants HUL and P G which have very long product line Factors shaping the industry 5.1 Growth Drivers Consumers clearly believe that taking care of their skin is one of the most important parts of their overall health and beauty regimes. Research shows that more consumers rated taking care of their skin as important than they did for looking their best in day-to-day life, highlighting how pivotal skincare is to the majority. Rapid urbanisation Increased purchasing power Greater awareness of fashion amongst the younger population Rising participation of women in urban work force Growing tendency to focus on individual and self gratification Growing importance of looks and personal grooming for personal and professional reasons Market trends like spread of organized retail to Tier II cities Development of non-traditional segments like mens cosmetics Development of a wide range of products at different price points Increasing competition with entry of large MNCs Increased brand building Customer awareness initiatives by companies Source-EIU CIA world fact book 5.2 INHIBITORS CULTURAL ISSUES Some cultures are more complex to service beauty-wise than others. It has been widely documented that some brands fail to build successful relationships with Muslim consumers because they fail to understand the consumers they are talking to. Because of cultural and religious issues, women focussing too much on looks are considered to be sinners and hence are not encouraged to focus on beautifying themselves. PRICE SENSITIVITY India is a very price sensitive market and thus there is a dire need for innovative solutions to cater to the Indian preferences and budgets. 5.3 Trend Analysis Key Trends in terms of product categories: Anti- ageing Anti-ageing solutions are nascent but gaining ground. It is the fastest growing segment in the skincare market (approximately 3 per cent of the overall skin category, it has doubled in the last three years) Brands Companies in anti ageing HUL Ponds Age Miracle Range PG Olay Total Effects: Fighting the 7 signs of ageing (lines and wrinkles, sagging, uneven skin tone, age spots, pores, dullness and dryness). Olay is a $2-billion brand. LOreal Garnier: In India since last decade Target Consumer for anti ageing: Indian Women looking for one product that will help her stay young and beautiful (Agelessness) Consumer Activation: Counters at cosmetics stores with counselling by expert beauty consultants at departmental stores and large modern retail outlets and further education on skincare Ayurveda Ayurveda is one of the most ancient medical traditions practiced in India, Sri Lanka and other South Asian countries, and has a sound philosophical and experiential basis. [4] Ayurveda has several formulations for management of aging and other skin care related conditions. Its literature describes over 200 herbs, minerals and fats to maintain and enhance the health and beauty of the skin. Today there is once again a revival of preference for natural products, and in recent years there has been a great upsurge in the study of Indian herbs. [7] Thus brands like Himalaya and Dabur Uveda have come to the fore. They offer specific solutions to skin problems. For example: Himalaya offers Neem (the derma specialist), Acne and pimple cream, antiseptic cream, foot care cream for cracks and a variety of face packs Clinics for skin treatment: Clinics such as VLCC and KAYA provide acne, hair removal and anti ageing treatments And this is in addition to offering a range of products in skin care. Fairness: Fairness creams have become the major drivers of the skin care segments growth. Fair and Lovely dominates this market catering to the needs of Indian women who wish to be fair (fair is beautiful) and that too at a very affordable price. Another new trend is the introduction of Emami and Garniers fairness creams for men. An overview of trends in India: The pace of new brand/product launches in skin care remained robust in 2009. Leading players, including Hindustan Unilever Ltd, modernized their brands with the addition of new product variants to feed female consumer appetite for more sophisticated products and male consumers increasing willingness to pay for specialized products for men. Skin care continued to attract new players, both in the mass and premium categories, and, despite concerns about economic and financial security in the first half of 2009, skin care continued to see dynamic growth in 2009. 2009 value growth was slightly higher than the CAGR of 12%. Robust growth towards was driven by increasing consumer sophistication and premiumization. Some consumers may have traded up from basic products such as Fair Lovely to more sophisticated variants offered by mass brands such as Ponds Flawless White, which incorporates SPF, UVAB filters and matt effect. Premium skin care grew slightly faster at 15% in current value terms than skin care as a whole in 2009. While skin care sales continued to be dominated by mass brands in India, urban women increasingly added one or two premium brands such as Este Lauder and Artistry to their skin care regimen alongside staples such as Fair Lovely and Ponds Word-of-mouth publicity for direct selling brands and the growing visibility of international brands in outlets in the major cities boosted the growth of premium products in 2009. Whitening and fairness and glowing/clear complexion remained the most prominent marketing claims in skin care in India in 2009 due to the prevailing preference of Indian consumers for fair skin. Acne treatment brands are commonly available in cream/ointment, lotion and bar soap formats. Cream/ointment is by far the most popular format, accounting for 81% of value sales of acne treatments in 2009. In September 2009, Clean Clear Active Clear Acne Clearing Gel was launched by Johnson Johnson Ltd. Acne kits are not available in India, and sales of acne treatment products are dominated by chemists outlets. LOreal India Pvt Ltd increasingly stationed beauty advisors in upmarket chemists outlets to promote Vichy in Mumbai, Bangalore and Delhi. Nonetheless, due to its high price points and premium positioning, Vichy remained a highly niche brand in 2009. The launch of Garnier Light Eye Roll On in early 2009 was a huge success as the product highlighted the commonly faced problems of puffiness of eyes and dark circles and leveraged consumers latent need for such a product. The use of face scrubs and peel-off face masks is very common in India and the products are mainly used to improve skin complexion by removing dead skin. Facial cleansers witnessed a higher value growth rate in 2009 compared to 2008, spurred by the emphasis among newly launched brands such as Neutrogena (Johnson Johnson Ltd) and EverYuth Menz (Cadila Healthcare Ltd) on this category through their mass-media campaigns. Moreover, existing brands with a loyal consumer base, such as StreetWear (Modi Revlon Pvt Ltd), Nivea for Men (Nivea India Pvt Ltd) and Lactocalamine (Piramal Healthcare Ltd), expanded their product portfolio by launching facial cleansers in 2009. Even premium brands such as Clinique (Elca Cosmetics Pvt Ltd) saw a robust increase in the sales of their facial cleansers in 2009. 5.4 TRENDS IN ADVERTISEMENTS LUX: Today, the brand is still heavily advertised in India using Bollywood stars. Madhubala, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Rani Mukerji have all been past brand ambassadors] Aishwarya Rai, Priyanka Chopra and Katrina Kaif are the present brand ambassadors of Lux. In India Shahrukh Khan was the first male in a Lux advertisement. LUX signed up the King Khan as its ambassador for its 75th celebration year. This was quite interesting and made a clutter breaking endorsement. Why SRK? We can only speculate that he is a person who relates to emotions quite strongly, especially with ladies emotions. This could also be a way of the company wanting to create a wider space around the brand LUX to cater to a wider target group. Beauty being the central theme and emotions being the space around beauty. In this respect, currently Abhi-ash (Abhishek and Aishwarya Rai Bachchan) endorse the brand together. We dont see much of male models doing endorsement for soaps. Cinthol got Vinod Khanna, and it made the first mark in the consumer mind of male soap. Lifebuoy advertised with a bunch of males and it was more oriented towards cleanliness and god health and not in the beauty space. DOVE: Brand managers the world over are understandably jealous. Imagine having unearthing and exposing some of the neuroses women have about themselves, create a sensitive and believable marketing campaign, and then yes inspire change! In 2004, Unilevers Dove dared to launch this as its new positioning. And of course, it worked. Till date, the brand continues to excel in its role as marketer-turned-social activist, while, naturally, never losing sight of the core business. What were getting a lot better at now is incorporating the Campaign for Real Beauty message along with the product-specific, product-superiority kind of message, says Sharon MacLeod, Doves brand manager, on its evolution this year. Ordinary women from different walks of life feature in Dove ads rather than celebrities which enhances believability of the product. FAIR AND LOVELY: Its the ultimate product in India in catering to fairness needs of women. Advertisements highlight the plight of dark women who are under confident and even ridiculed in society. Then once they use FAL they are not only fair and glowing but also confident about going out into the world and getting a corporate job or becoming a super star. Such ads have a mass appeal. india is one country where women are judged and discriminated on the basis of their complexion and this brand offers a solution to facing that so called humiliation, hence it has sold like hot cakes since its launch. A similar product has been launched by other companies for fairness creams suited for men, PONDS: The ponds googli wooglie ads are supposed to be charming and have been readily accepted by the customers. However, the launch of PONDS AGE MIRACLE has been quite successful. The ad reads see the change in your husband i.e. PONDS reverses wrinkles and spots of ageing to transform oneself into ones youthful self. This brand too doesnt use celebrities to make ads more believable and simple rather than using celebrities who often divert the attention from the brand to themselves OLAY: Olay anti-ageing ads make extensive use of celebrities to endorse its brand. these include Sushmita Sen, Gul Panag etc to vouch for these brands. This adds credibility to the brand. This a premium brand and mostly symbolizes sophistication. JOHNSON JOHNSON: Baby care products are virtually a monopoly. These ads feature cherubic babies learning to walk, being cared for by their mothers etc. The products are also used by adults with sensitive skin. In order to cater to the needs of other adult segments, Neutrogena provides cleansers toners moisturizers lotions anti-ageing creams etc. The brand is endorsed by new age icons like Prachi Desai and Deepika Padukone. Clean Clear is a major brand in treatment of acne with its astringent, face wash and pimple zapping ointment. 5.5 BARRIERS TO ENTRY India being a price sensitive market there is low penetration by international brands High rate of new product launches Calls for ability to constantly update their products to changing customer needs or else the competitor can sweep the market away High advertisement spending Barriers specific to anti ageing sub segment: It is the working woman who is more conscious of the way she looks rather than the woman who stays at home. And in India that segment is still small, unlike the Chinese market where there is a high population of working women. To that extent, the companies find it limiting to enter this segment India. Also products are on the more expensive side. They are considered premium. For example, Olay is priced at Rs 599 for a 50 gm pump jar Producing efficacious anti-aging solutions requires a lot of science and research, which can prove expensive. This compresses the target market therefore discouraging companies from entering this sub segment and competing with already established brands commanding a high degree of brand loyalty. BRAND PERCEPTION SURVEY 6.1 Questionnaire If we assume every brand to be personified, what personality trait would you associate each of these brands with? Lux Dove Fair and Lovely Lakme Ponds Johnson Johnson Baby care Neutrogena Himalaya Boroplus Olay Garnier Vaseline Clear n Clear For making a decision regarding the purchase of a skin care product, rank the importance of the following in the decision process Price Quality Advertisements Publicity Innovation Note: Fairness, Anti ageing and Winter-care have contributed to either fuelling or sustaining growth in the skin care segment. The following questions therefore pertain to one major brand from each of these sub-segments namely Fair Lovely, Olay and Pond Answer the following in Yes/No FAL OLAY PONDS Quality The brand is of superior quality You would refer the brand to others Price The brand offers competitive pricing Its value proposition for the price is best in this class Innovation You view the brand as innovative The brand offers real-world solutions The brand understands the need of the market Advertisements Publicity The ads for the brand are superior to competitors The ads are suitable to the brand 6.2 RESULTS OF THE SURVEY Popular responses to the brands were: Lux : Competent Dove: Sincere Fair and Lovely: Imaginative Lakme: Spirited Ponds: Charming Johnson Johnson Baby care: Loving Neutrogena: Fresh Himalaya: Natural Boroplus: Reliable Olay: Sophisticated Garnier: Classy Vaseline: Gentle Clear n Clear: Confident On the basis of survey the following were the criteria as ranked by consumers in making a purchase decision regarding a skin care product: Rank Criteria Quality Price Innovation Advertisements Publicity FAL OLAY PONDS The brand is of superior quality 80% 84% 80% You would refer the brand to others 92% 76% 68% The brand offers competitive pricing 100% 60% 84% Its value proposition is best in this class 96% 80% 92% FAL OLAY PONDS You view the brand as innovative 92% 96% 60% The brand offers real-world solutions 80% 92% 76% The brand understands the need of the market 100% 72% 72% The ads for the brand are superior to competitors 56% 52% 52% The ads are suitable to the brand 80% 92% 80% 6.3 ANALYSIS CONCLUSIONS DRAWN Since all responses are above 50% in favor of Yes, the percentages indirectly reflect the degree of to which people agree: 50-70: Somewhat Agree 70-90: Agree 90-100: Totally agree We found that these brands are superior in their respective sub segments. On interviewing the women, we found that while FAL is the undisputed champion in fairness creams, OLAY is viewed as reasonably good as compared to other anti-ageing creams due to its extensive advertising and PONDS is the most viable solution for winter-care hence the popularity of Ponds Cold Cream. FAL It is viewed to be reasonably priced and thus is value for money. A whopping 100% feel that the brand is catering to the needs of the market. In India, it is no secret that women wish to be fair, hence FAL provides the perfect solution at the best price. Ads are believed to be superior to competitors but by a very small margin. The ads have a mass appeal and are considered suitable to the brand. OLAY The positive responses point to the fastest growing sub segment in skin care: Anti-Ageing creams. OLAY is premium brand (not meant to cater to the masses). The brand is viewed as very innovative and effectively provides a solution to the new-age need of agelessness among women. There are other players that dilute the impact of this brand on consumer minds but OLAY has made an impression with its celebrity endorsements. PONDS anti ageing creams offer ads which are more attractive hence the OLAY ads are not able to build an exclusive brand perception in the minds of people. PONDS Its value proposition is best among cold creams. It may not cater to the needs of all people as those with oily skin may choose to avoid using PONDS. The cream may cause stickiness in such cases which can lead to acne problems. However, when it comes to using a cold cream, most prefer this brand. The ads are considered endearing and suitable to the brand. The new emerging needs for fairness and anti-ageing solutions have not completely overruled the importance of ponds cold creams. Also as noted earlier, PONDS See the difference in your husband Anti-ageing creams are preferred in terms of ads UNMET NEEDS IN SKINCARE Oily skin: For skin which is more on the oilier side. A regular matt base cream or even the anti oil creams available in the market causes flakes to accumulate on the surface and oil based cream results in stickiness which may aggravate acne. An oil control version of Fair and Lovely solved the problem to some extent but it was still on the stickier side. Moreover, this product is not to be seen in the market anymore. There is a need to cater to people with this skin type as they often find themselves not using moisturizers or sunscreens at all (rather be tanned than have an acne outbreak) Elimination acne for good: There is no effective fool proof method of preventing recurring outbursts of acne. People prone to acne succumb to outbreaks throughout their life. Even those who regularly use cleansers to maintain oil free skin as well as anti acne creams or zap pimples with anti-pimple acid based ointments have to face them again. Anti-Radiation: Long-term exposure to radiation from televisions, microwaves, cell phones, computers and laptops etc. increases the risk of all forms of cancer, tumors, blood disorders, miscarriage, headaches, insomnia and anxiety. This we have heard but little do people know that it also causes aging of the skin by drying or wrinkling the skin, skin burn, etc. This form of skin damage is identical to sun damage and causes the same health problems. Computer radiation is most harmful to skin health because we sit directly in front of the computer for long periods of time with our face absorbing the radiation. This may require extensive research and development on the part of companies but a skin care product catering to protect one from these radiations can be regarded as a latent need. Hand care : There is no product specifically catering to this sub segment. Regular manicures are not feasible to care for ones hands. Indian womens hands are abused in the course of washing clothes and dishes, Hands become rough and hard. Lotions, moisturizers and antiseptics exclusively for ones hands are an unmet need. Premium skin care range specially designed to suit mens skin is largely unmet. The only progress in this respect is with regards the new entry of fairness creams fo

The New Hazardous Waste: Electronic Waste Essay -- Technology Technol

The New Hazardous Waste: Electronic Waste Technology has opened human existence to greater ideas and knowledge than we ever thought was possible. Technological advances in everything from medicine to the distribution of information have made for a better and more convenient life. Computers and the use of the internet has created a global network in which people half-way across the globe from each other can communicate and share information instantaneously. In 1965 Gordon Moore, one of the founding members of the Intel corporation, observed and proclaimed that the processing power of computers was doubling every 18 months. Labeled as Moore’s Law, this trend continues to this day. This law and the mindset that everyone needs the newest fastest sharpest computer has created a global hazardous waste problem predicted to be the largest toxic waste problem of the 21st century.1 The problem commonly referred to as electronic waste, or e-waste, consists of the hazardous materials and plastics that computers and ot her electronic items are made of. Being that this is such a relatively new problem, not many people outside of those in large electronic companies, those who work in landfills, and people overseas in China, Indonesia, and other Asian countries where the waste is shipped know of the problem. If the world’s population is not educated and recycling or reuse programs are not initiated, catastrophe on a global level is possible. Few steps have been made to solve this problem, and the question of who is responsible, the consumer or the producer, is a valid and interesting topic to be explored. Come along as the hazardous world of e-waste is explored with background, as well as solutions and ideas for the future. ... ...eek, 4/16/2001, Vol. 8 Issue 15, p46. 4. Gawel, Richard. â€Å"Groups Aim to Make Molehill Out of Mountain of Electronic Waste†. Electronic Design, 02/19/2001, Vol. 19 Issue 4, p34. 5. Bartholomew, Doug. â€Å"Computer Makers Tackle E-Waste†. Industry Week/IW, Jan2004, Vol. 253 Issue 1, p60, 1p Other Resources Crozier, Ry. â€Å"Passing the Buck†. Electronic News (North America), 7/28/2003, Vol. 49 Issue 30. â€Å"E-Waste Reuse†. Industry Week/IW, Jan2003, Vol. 252 Issue 1, p19. Elgin, Ben. â€Å"The Information Age’s Toxic Garbage†. Business Week, 10/6/2003 Issue 3852, p54. â€Å"Long Awaited Electronic Waste Recycling Initiative is Approved†. Professional Engineering, 4/17/2002, Vol. 15 Issue 7, p5. â€Å"NSWMA Adopts e-Waste Disposal Program†. Professional Safety, Nov2003, Vol. 48 Issue 11. â€Å"Paper, Plastic, Or TV?† Environment, Sep2002, Vol. 44 Issue 7, p7 The New Hazardous Waste: Electronic Waste Essay -- Technology Technol The New Hazardous Waste: Electronic Waste Technology has opened human existence to greater ideas and knowledge than we ever thought was possible. Technological advances in everything from medicine to the distribution of information have made for a better and more convenient life. Computers and the use of the internet has created a global network in which people half-way across the globe from each other can communicate and share information instantaneously. In 1965 Gordon Moore, one of the founding members of the Intel corporation, observed and proclaimed that the processing power of computers was doubling every 18 months. Labeled as Moore’s Law, this trend continues to this day. This law and the mindset that everyone needs the newest fastest sharpest computer has created a global hazardous waste problem predicted to be the largest toxic waste problem of the 21st century.1 The problem commonly referred to as electronic waste, or e-waste, consists of the hazardous materials and plastics that computers and ot her electronic items are made of. Being that this is such a relatively new problem, not many people outside of those in large electronic companies, those who work in landfills, and people overseas in China, Indonesia, and other Asian countries where the waste is shipped know of the problem. If the world’s population is not educated and recycling or reuse programs are not initiated, catastrophe on a global level is possible. Few steps have been made to solve this problem, and the question of who is responsible, the consumer or the producer, is a valid and interesting topic to be explored. Come along as the hazardous world of e-waste is explored with background, as well as solutions and ideas for the future. ... ...eek, 4/16/2001, Vol. 8 Issue 15, p46. 4. Gawel, Richard. â€Å"Groups Aim to Make Molehill Out of Mountain of Electronic Waste†. Electronic Design, 02/19/2001, Vol. 19 Issue 4, p34. 5. Bartholomew, Doug. â€Å"Computer Makers Tackle E-Waste†. Industry Week/IW, Jan2004, Vol. 253 Issue 1, p60, 1p Other Resources Crozier, Ry. â€Å"Passing the Buck†. Electronic News (North America), 7/28/2003, Vol. 49 Issue 30. â€Å"E-Waste Reuse†. Industry Week/IW, Jan2003, Vol. 252 Issue 1, p19. Elgin, Ben. â€Å"The Information Age’s Toxic Garbage†. Business Week, 10/6/2003 Issue 3852, p54. â€Å"Long Awaited Electronic Waste Recycling Initiative is Approved†. Professional Engineering, 4/17/2002, Vol. 15 Issue 7, p5. â€Å"NSWMA Adopts e-Waste Disposal Program†. Professional Safety, Nov2003, Vol. 48 Issue 11. â€Å"Paper, Plastic, Or TV?† Environment, Sep2002, Vol. 44 Issue 7, p7

Corporate Finance Homework – Chapter 4

Corporate Finance2 CreditsBU. 231. 620. 62Thursday 6pm – 9pm, 10/18/2012–12/13/2012Fall2, 2012Columbia, Columbia Center, 218| Instructor Shabnam Mousavi Contact Information Phone Number: (410)234-9450 E-mail Address: [email  protected] edu Office Hours Monday/Thursday 10am-noon Required Text and Learning Materials (1) Berk, J. and P. DeMarzo. 2007. Corporate Finance. 2nd Edition. Pearson, Addison-Wesley with MyLab access. The ISBN is 0-13-295-040-5. (2) Lecture Notes. The lecture notes will be posted weekly on Blackboard, before class. 3) MyFinanceLab: All homework and quizzes are posted on MyFinanceLab. Instructions available at the end of this syllabus. Course ID: mousavi28617 Blackboard Site A Blackboard course site is set up for this course. Each student is expected to check the site throughout the semester as Blackboard will be the primary venue for outside classroom communications between the instructors and the students. Students can access the course site at h ttps://blackboard. jhu. edu. Support for Blackboard is available at 1-866-669-6138.Course Evaluation As a research and learning community, the Carey Business School is committed to continuous improvement. Therefore each student must complete the course evaluation as part of the continuous improvement process. Information on how to complete the evaluation will be provided near the end of the course. Disability Services Johns Hopkins University and the Carey Business School are committed to making all academic programs, support services, and facilities accessible.To determine eligibility for accommodations, please contact the Carey Disability Services Office at time of admission and allow least four weeks prior to the beginning of the first class meeting. Students should contact Rachel Hall in the Disability Services office by phone at 410-234-9243, by fax at 443-529-1552, or email: carey. [email  protected] edu. Important Academic Policies and Services * Honor Code * Statement of D iversity and Inclusion * Tutoring * Carey Writing Center * Inclement Weather PolicyStudents are strongly encouraged to consult the Johns Hopkins Carey Business School Student Handbook and Academic Catalog and the School website http://carey. jhu. edu/syllabus_policies for detailed information regarding the above items. Course Description The goal of this course is to analyze the major decisions of a corporation. The course deals primarily with a firm’s investment and financing decisions and the firm’s interaction with capital markets. Topics include valuation of future cash flows and risk, capital budgeting, capital structure theory, and pay-out theory.Course Overview About 90% of total revenues in the US economy are generated by corporations. Understanding decision-making within a corporation, whether it is about the choice of investment or about how to raise capital to finance a specific investment, is fundamentally important to understand the key players in todayâ⠂¬â„¢s economy. This course provides the tools to understand efficient decision-making within a corporation by employing the notion of absence of arbitrage (i. e. , the Law of One Price), namely the fundamental principle shaping all aspects of modern finance.While my goal cannot be to make you expert managers in eight weeks, you will be able to evaluate important corporate decisions coherently within the framework of the no-arbitrage principle. Student Learning Objectives for This Course All Carey graduates are expected to demonstrate competence on four Learning Goals, operationalized in eight Learning Objectives. These learning goals and objectives are supported by the courses Carey offers. For a complete list of Carey learning goals and objectives, please refer to the website http://carey. jhu. edu/LearningAtCarey/LGO/index. html. The learning objectives for this course are: . You should be able to price future certain (and uncertain) streams of income. 2. You should be able to us e effectively valuation methods when making capital-budgeting decisions. 3. You should recognize the financial and strategic implications of alternative corporate financing decisions in different environments. 4. You should recognize the financial and strategic implications of alternative corporate pay-out decisions in different environments. 5. You should understand agency problems in the context of corporate financing and pay-out decisions and their ethical implications. Attendance PolicyClass attendance is mandatory. Each student should read the assigned materials and give careful thought to background information prior to each class session. Having done so will not only facilitate class discussion, it will also lighten your workload because the lectures are much easier to follow after the readings have been digested. Assignments Course grades will be based on 3 quizzes (Dates on MyFinanceLab), homework assignments, and a final exam. The quizzes will be available on MyFinanceLab. A maximum of one quiz can be missed. If a quiz is missed, additional weight (10%) is put on the final exam. Missing a quiz only means â€Å"not sitting for it. † For example, it does not mean â€Å"discarding an unfavorable grade ex-post. †) Homework assignments will be posted each week on MyFinanceLab. You can work on these in groups but you do not have to do so, if you so choose. After due date no points will be given for a homework. The final exam will be about 3-hour long. It will be closed-book. A two-sided (A4) self made consolidation-sheet will be allowed. Evaluation and Grading Assignment| Learning Outcome| Weight| 3 quizzes| 1-5| 10% each| Assignments| 1-5| 20%| Final exam| 1-5| 50%|Important notes about grading policy: The grade for good performance in a course will be a B+/B. The grade of A- will only be awarded for excellent performance. The grade of A will be reserved for those who demonstrate extraordinarily excellent performance. The grades of D+, D, an d D- are not awarded at the graduate level. Grade appeals will ONLY be considered in the case of a documented clerical error. Tentative Course Calendar *The instructor reserves the right to alter course content and/or adjust the pace to accommodate class progress. REMARK1: no class on 11/22, and 11/29- ThanksgivingREMARK2: Online material including quizzes, activities, and practices are designed on MyFinanceLab; Always check your MyFinanceLab for assignments; You are responsible for completing online requirements and submitting your work before deadlines. Pre-course readings: Chapters 1 and 2 of Berk and DeMarzo. If you cannot read these chapters for the first class, it is important that you do so for the second class. Week| Content| Reading| 1| (1) Valuing cash flows (2) Net present values| Chapters 3 and 4| 2| * Fundamentals of capital budgeting| Chapter 7| | Quiz1: see dates on MyFinanceLab (1) Debt and equity financing (2) Modigliani-Miller| Chapter 14| 4| (1) Debt and taxes (2) The cost of bankruptcy (3) Optimal capital structure: the trade-off theory (4) Agency costs: time-permitting| Chapters 15 and 16| 5| Quiz2: see dates on MyFinanceLab * Information and pay-out policy| Chapter 17| 6| no class| Online quizzes and assignments (on MyFinanceLab/Blackboard, beyond homework) for minimum total of 3 hours distributed through semester| 7| Quiz3: see dates on MyFinanceLab * More on capital budgeting (with leverage and market imperfections) (1) Risk and return (2) Systematic versus idiosyncratic risk (3) Evaluating the cost of capital| Chapter 18 Chapter 10 and Chapter 12| 8| Final Exam, in Class| Comprehensive| ————————————————- Copyright Statement Unless explicitly allowed by the instructor, course materials, class discussions, and examinations are created for and expected to be used by class participants only. The recording and rebroadcasting of su ch material, by any means, is forbidden. Violations are subject to sanctions under the Honor Code. MyLab / Mastering Student Registration Instructions To register for BU. 231. 620. 62. FA12: 1. Go to pearsonmylabandmastering. com. 2. Under Register, click Student. 3. Enter your instructor’s course ID: mousavi28617, and click Continue. 4.Sign in with an existing Pearson account or create an account:  · If you have used a Pearson website (for example, MyITLab, Mastering, MyMathLab, or MyPsychLab), enter your Pearson username and password. Click Sign In.  · If you do not have a Pearson account, click Create. Write down your new Pearson username and password to help you remember them. 5. Select an option to access your instructor’s online course:  · Use the access code that came with your textbook or that you purchased separately from the bookstore.  · Buy access using a credit card or PayPal.  · If available, get 17 days of temporary access. (Look for a link nea r the bottom of the page. ) 6. Click Go To Your Course on the Confirmation page. Under MyLab / Mastering New Design on the left, click BU. 231. 620. 2. FA12 to start your work. Retaking or continuing a course? If you are retaking this course or enrolling in another course with the same book, be sure to use your existing Pearson username and password. You will not need to pay again. To sign in later: 1. Go to pearsonmylabandmastering. com. 2. Click Sign In. 3. Enter your Pearson account username and password. Click Sign In. 4. Under MyLab / Mastering New Design on the left, click BU. 231. 620. 62. FA12 to start your work. Additional Information See Students > Get Started on the website for detailed instructions on registering with an access code, credit card, PayPal, or temporary access.

European Imperialism in Africa Essays - 1457 Words

Imperialism By the late 19th and early 20th century, Europe was expanding its borders. In an attempt to grow its economy and culture, Europe’s superpowers began to search for new soil. Africa was an easy target; it wasn’t politically secure and it wasn’t modernized. In addition, it had reliable soil which would enable Europe to produce cash crops. European nations began to pour into Africa, called the Scramble for Africa. Soon, Europe took control of Africa, taking raw materials and destroyed African culture. Imperialism is the one to blame for exploitation of people and materials, the destruction of traditional culture, and unnaturally dividing up the land which causes a bunch of problems down the road. There is no doubt that imperialism†¦show more content†¦Only the landowners, merchants, and businessmen from the colonial powers gained from Egypt’s loss. Not only were the only ones who it is obvious that the agriculture and economic change in Egypt was only good for the â€Å"Businessmen from the colonial powers, Egyptian landowners, and local merchants profited from these agricultural changes.† iii In addition Egyptian’s loss, Europe began to take coastal land from Africa. Coastal land was a big enterprise for the colonial powers; it provided a stopping port for ships that were traveling to China and Eastern Asia. Setting up ports along the African coast increased the trade between Europe and Asia, so European powers demanded and obtained a large portion of African costal land. Also, in 1870 diamonds were being discovered in the cape of Africa. The British owned a colony in Cape Town, which was their biggest trade hub for India and Eastern Asia. With a big trade system close, the British began to hundreds of miles of land north of Cape Town. Their goal was to claim land which had diamonds. They were extremely successful. As the diamond trade began, Britain had staked a large portion of the land which held diamonds, mak ing the diamonds belong to them. This too is a great example of imperialism exploiting the country for their land, and in Egypt’s cases their raw materials. Through imperialism, the superior white race set up a new culture in Africa. This new shift in cultural paradigm destroyed the natural andShow MoreRelatedEuropean Imperialism in Africa Essays1518 Words   |  7 Pagescontrol of regions in Africa and set up colonies there. In the beginning, colonization caused the Africans little harm, but before long, the Europeans started to take complete control of wherever they went. The Europeans used their advanced knowledge and technology to easily maneuver through the vast African landscape and used advanced weapons to take control of the African people and their land. 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This phenomenon can be explained through examining the implications of geographical isolation, theRead MoreWhat Was the Driving Force Behind European Imperialism in Africa628 Words   |  3 PagesAndres Lugo Professor William Hendricks March 17, 2015 World Civilizations II Domination of resources The European powers that were in much need for resources during the 1500s through 1800s were Great Britain, France and Germany. During 1500 and 1800 Africa seemed like an impossible feat to conquer because of malaria but this wouldn’t stop the persistence of the leaders of France and Great Britain. The idea of exploring and conquering new land meant more to these leaders because of the motivation